Wednesday, 16 May 2018

The Love For Denim Fashion Never Ceases

No matter what the weather is or the time of the day it is, there is one piece of clothing that is always comfortable. Our beloved denims never ceases to be our favourite thing in the wardrobe. At the very beginning, they used to be the work clothes of gold miners. The foundation was laid from the need of some sturdy fabric that won’t get torn easily in the mid of a hard work’s day. And so was the legendary denims. 

Eventually they became the very embodiment of casual fashion and everyone across the globe is wearing them today. However, it was in 1950s’ that jeans were given its due credit and got features in leading fashion magazines like Vogue. 

Through the decades the fabric has gone through numerous modifications and styles but this is a style that never once did go out of fashion. They symbolize the rebellious spirit of the youth and were once worn by the ones challenging conformism. Nevertheless, the fabric has always been in the midst of controversies. Till date you will not see a person wearing their pair of jeans to any meeting or any formal functions. And if you challenge to break that tradition you will be looked down upon. The Canadians thus came up with the famous Canadian Tuxedo, which is basically when you are covered in denims from head to toe. Jeans shirt, jacket and jeans pants and maybe a hat too; there you have your Canadian Tuxedo. 

Let’s look at the trends that denims have gone through theages. In the 50s’ the movies like ‘Rebel Without A Cause’ and ‘The Wild One’ popularized the fabric. And in the movies the lead actors James Dean and Marlon Brando portrayed young people with rebellious nature. And so was the fabric trademarked as something that stands against conventionalism. Later they were picked up by music icons like Elvis Presley and Buddy Holly only further confirming its image. 

Denims did not take a back seat during the summer of love. They were in fact very much in trend with stars like the Beatles, Jimi Hendrix and Janis Joplin often seen sporting them. The trousers were cut in big flares and some sported them with threads hanging out from the seams. 

In the 80s’ and 90s’ came the period when tight fitted jeans were in. Later in 90s’ the jeans became more and more ripped with the grunge generation catching up. Denims only saw a dip in the period of 2000s’ when the fabric came in numerous pastel colors and were jazzed up with a lot of junk jewelry. 

Today, denims are still a sensation and if you log into leading online shopping site you will still get to see some of the latest trends. Myntra private labels like Moda Rapido an dRoadster has some of the latest and the trendiest collections that you might want to buy. So, what are you waiting for log in to your Myntra app now and carry on with the fashion trend of your forefathers because Denim fashion is something is not going out of fashion anytime soon. 

Wednesday, 25 April 2018

Myntra and Zoom Join Forces through a Mega Deal

Indian films, and by that extension, actors who embody characters in these films, are revered, followed and regarded as ideal role models by large sections of our society. What is equally baffling and commendable at the same time is that this is not some trend which was brought about by the internet; this trend is as old as the industry itself. Of course, the internet is an undeniable catalyst in making the lives and looks of film celebrities accessible to the public.

One of the most notable points of access is Myntra, the country’s foremost fashion e-commerce portal. On the Myntra website, you can browse and buy the trendiest clothes. In fact, Myntra houses several collections by notable personalities of the Indian Film Industry. Over a considerably short period of time, Myntra has taken over the Indian markets, and they have notched up numerous partnerships with other reputable brands, networks and organizations. 

The latest company to partner up with Myntra is Zoom. Zoom, a popular Indian TV network, is owned by the Times Group, and are best known for producing engaging, well written, and relevant shows on the lives and times of Bollywood A-listers. This partnership witnesses Zoom undergo considerable change and rebranding. A new avatar of Zoom will soon be unveiled to its millions of watchers, dubbed, “Zoom styled by Myntra”. Further, there has been talk of rebranding the content produced by Zoom as well. In a bid to stay with the times, Zoom, with Myntra, are looking to produce new programmes, web series’, and other short format rich media shows to engage modern audiences, who are other characterized by their short attention spans.

According to Mr. MK Anand, MD and CEO of Times network, “'Zoom styled by Myntra' reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for. With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth”. The motive behind this partnership, from Zoom’s perspective, was to break free from platform restrictions while still maintaining their identity and position in the Indian market. 

Equally enthused by the partnership, Mr. Ananth Narayan, CEO of Myntra, had this to say, “There are a few fundamental beliefs that make the Zoom partnership very exciting. One, our research shows, by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, Fashion as a category lends itself well to the video format, much more than any other category.” He further elaborated that this association with Zoom TV will not only broaden their reach, but also provide consumers with the option of buying the very same dresses they have seen their favourite films stars adorn.

The partnership will be manifested in several forms, from Myntra styling the various shows that will be broadcast on Zoom, to rebranding and changing the television channel’s logo, and several existing shows will be redesigned and rebranded to appeal to a wider audience in a more engaging manner.

For the latest in fashion, don't forget to follow the official Myntra blog.


Thursday, 29 March 2018

Ready To Rock The Summers With Myntra’s Beauty & Personal Care

Summers aren’t the best of times to look like a stunner as you walk out of your homes into the sun. If you are wearing the same makeup that you were wearing during the winters, you know that it is all going to go along with the sweat in your tissues. There are specific kind of beauty and personal care products designed to sustain the summer heat and that is what you should be wearing in the sweltering heat. Let the sun try; you will still look fresh. 

Now, if you think we are beginning to hate on summers, you are wrong. We love summers, it comes with beautiful thing and bright and lovely days but melting makeup, smudged eyeliner and sticky lipsticks aren’t one of them. So, if you think you want to keep your ravishing looks intact this summer but your makeup bag isn’t being too supportive, log in to your Myntra App now! With over 8000 products in the beauty and personal care category the online shopping site is your one stop shop for all your beauty needs. 

Taking into consideration all the different skin tones, textures and kinds, there is a wide range of cosmetics and skin care products from leading global and domestic brands that you can choose from. And don’t think that we are putting hair care on the back seat because there is right about every item that you need to keep your hair beautiful and perfect for the upcoming season. If you are ready to rock the summers, read on. 

So, if you haven’t already logged in to the Myntra website, we would like to give you a glimpse of what you’re missing. You can shop from exclusive brands like MUD which is an American professional beauty brand, launched for the first time in India. Apart from that there are also global brands like The Face Shop, Aveeno, Myglamm and 3INA among others. And your favorite signature brands like M.A.C, Colorbar, Maybelline, LOreal, Bobbie Brown and Lakme are also there. Most of the items are on huge discounts that you will never get at stores. 

Myntra has also recently launched the 2nd edition of the country’s biggest ever online beauty and personal care shopping festival– Myntra Beauty Edit. With heavy discounts and assured gifts with every buy, the festival turned out to be a major hit. The sales crossed the roof and everyone who had a chance to shop during the festival were extremely happy. But if you happened to have missed out on the chance to shop at the festival, don’t you worry because there are still numerous brands that are offering their products at lucrative discounts on the Myntra App and website. So, if you think it is time for you to upgrade you cosmetic and hair care collection, you know where you should be. Don’t miss out on this amazing opportunity because neither is the weather waiting for you nor are the awesome products and prices. Get your hands on them while there’s still time.