Big Billion Days Are Back At Myntra

Diwali is just around the corner and to woo the online shoppers, Myntra is back with its biggest sale of the year. 

Myntra fans can grab the best of brands like Roadster, HRX, Dressberry, Anouk, Alcott, Forever 21, Marks & Spencer, French Connection, etc. at the best prices.

The fashion and lifestyle portal expects five times its usual sales during this period. To spur the sales, Myntra is offering discountsof up to 70% on 2.5 lakh styles and designs.

A special new feature this year is the customers being able to compare the sale price with the original price, putting them more in control of their purchase decisions.

In order to provide an incomparable shopping experience for its customers, Myntra had certain plans lined up, said CEO Ananth Narayanan.  “We have put in place several new features that enhance customer experience. We have also strengthened our logistical capabilities so that we can make about two lakh deliveries each day.”

So as to achieve high sales by selling marketplace items as well as to ensure faster delivery during the Navaratra and Diwali festive season, Myntra has further done advanced analytics so as to be able to predict the preferences of shoppers. 

India’s leading platform for fashion brands, Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country. It also delivers to more than 19,000 pin codes across the country.

So no matter where you may live, be sure to be part of Myntra, because it’s BigBillion Days again at Myntra!

The Lure Of Hand-Made Jewelry

The world is only waking up to the potential of hand-crafted jewelry in terms of preservation of cultures and celebrating the diverse heritage which has made the world what it is today. Fashion gurus and icons from all over the world have been inspired by humble craftsmen and their works of exquisite details, but it never got the attention it is getting now. It was always a niche market, a kind of Oh-these-are-pretty-in-a-different-kind-of-way mentality kept people buzzing around such works of jewelry with the odd icon sporting an eclectic neck-piece or bracelet from time to time, but now the hand-crafted jewelry market is on the rise. 

Several Bollywood fashionistas have been known to sport such humble and unknown designers who have cherished their craft and kept it alive through the violent and destructive history of India, from times of wars, sieges, invasions and colonialism to the present day. In such works of jewelry not only can one find exotic allure but history itself comes alive from its sparkling intricacies –the designs that were once dominant but are now only remembered in the minds of such humble craftsmen. 

Keeping in mind the growing interest in the hand-made jewelry market, Amrapali has brought together a parade of goldsmiths and hand-craftsmen from in-and-around Jaipur to create such jewelry by hand. ‘Tribe’ by Amrapali, a collection of hand-crafted jewelry will be available for the online market via Myntra.

Buying Jewelry Online Doesn’t Get Better Than This

With the evolution of trade due to the advent of E-commerce, a global surge has redefined how people shop. Whether it be for groceries, fresh food deliveries, miscellaneous gift items or even heavy gym-equipment, E-commerce has revolutionized trade like nothing before it. 

One can shop online while sitting comfortably at home, travelling, or even during office hours (however not recommended) and be sure to have it delivered within a few days. Such is the extent of technology that almost anything can be securely bought and sold by a few taps on the keyboard but up till now the same could not be said about one of the oldest and most expensive trades – that of Jewelry. 

Now, however, even that is set to change as Myntra and Tanishq have come together to launch ‘Mia’ –a collection of jewelry items for sale on Myntra. 

The overall jewelry trade in the country is currently estimated to be about Rs. one lakh Crore but only 2% of that is done on E-commerce platforms. Shopping for jewelry online is fast catching pace and Myntra is set to be market leaders in the category. 

Made for the young, vibrant and professional women who are readily warming up to online shopping, Mia collection includes earrings, rings, bangles and bracelets starting from Rs. 3000 and going up to Rs. 50,000.