It Was Fashion’s Night Out On Myntra, Courtesy Vogue

Vogue India’s event - Fashion’s Night Out – which is one of the most looked-forward-to events on the fashion calendar of India, went online for the very first time this season, in collaboration with Myntra, the leading online fashion portal. The dates on which Vogue Fashion’s Night.in@Myntra made its debut were 14-16 October, 2016.

Vogue India’s Fashion’s Night Out was also a unique opportunity for Myntra’s customers to purchase clothes and accessories from some classic Vogue categories like Vogue Loves, Vogue Merchandise, Vogue Curates and, of course, Vogue Edits.

Vogue has always been about all that is zeitgeist. Vogue India had night out on Myntra  is another move in that direction. With more and more people shopping online, it was a unique e-shopping experience for the Vogue community. For Myntra’s customers, who love fashion as well, here was a never-before opportunity to access Vogue’s selection of the most exclusive merchandise, which were designed by the best known names in the Indian fashion industry.

Vogue Loves

Like it has done in the past, Vogue India once again will bring together over 90 premier Indian fashion labels as part of its Vogue Loves selection of clothing. The long list of leading brands which form part of this are Amrapali, Ashish N Soni, Gaurav Gupta, Gauri and Nainika, Pankaj & Nidhi, Rajesh Pratap Singh, Label by Ritu Kumar, Sabyasachi, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie, SVA Couture and Tarun Tahiliani. Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.

Vogue Merchandise

Then came Vogue Merchandise, another great offering from VogueIndia’s Fashion’s Night Out. For this, top-notch designers were asked to create exclusive Vogue merchandise for the special event, this year’s designers being Tarun Tahiliani and Monisha Jaising, who brought their specially designed T-shirts and tote bags, respectively.

Vogue Curates

Vogue Curates, on the other hand, is a unique initiative which helps a customer to try out how multiple looks on them, making use of brands like Numero Uno, Nike, Louis Philippe, Puma, All About You by Deepika Padukone and Forever 21.

Vogue Edits

Vogue Edits showcases select pieces from international fashion brands like Alexander Wang, Balmain, Chloe, Isabel Marant, Mary K, Peter Pilotto, Stella McCartney and Valentino, courtesy Le Mill.

All About You’ Comes Up With New Ethic Range

Women Fashion in India has been evolving ever since the Vedic times, when bare-breasted sarees were the norm, to the present day when sarees are still worn along with salwar-kameez, western-style clothes and trousers. It seems that the history of Indian fashion is bound for immortality, as everything that has made its way in to the market of Indian women has found its own, whether it be a niche like regional dresses or nation-wide fashion attires such as suit-salwars. In the modern times, films have played a major role in deciding the shelf-life of various kinds of fashion. In the 80s and 90s, when women started wearing western-style clothes such as jeans, trousers, shirts and t-shirts, it seemed for a short time that the ethnicity of Indian fashion will be lost, but that cannot be further from the truth. Tradition is a major part of an Indian’s life, no matter which corner of the country one hails from. ‘Namastey’ and ‘Pairi-Pona’ are as much a part of an Indian’s life as the national anthem of India –tradition and patriotism are at times considered to be the one and the same thing. “Respect for one’s elders shows character”, as Quentin Tarantino depicts in his popular film ‘Pulp fiction’, so it is true for each Indian. To sum up, even the most major festivals in India are centered (for the fashion conscious) around clothes, such as Ghagras and Sarees. 

Ethnic fashion in India probably makes up for a large percentage of all women fashion. Timeless attires such as Salwar-Kameez have never left the wardrobes of Indian women since the age of Islamic conquerors, when salwar-kameez first made it to India. Bollywood started to propagate new fashion trends since its inception and by the time of the height of its popularity as a song-dance cultural cannon it had already established or ruined several fashion trends unknowingly. However, ethnic fashion was never on its way out and only evolved with each passing year to become what it is today. 

An apparel venture by superstar Deepika Padukone –All About You’s ethnic wear has come forward with a bold new collection which romantically keeps the vast history of Indian fashion intact. Offering ethnic wear with a modern touch, it is the latest in the line of ethnic fashion so popular all over the country and even outside of it. Sold exclusively on Myntra, it is a great way to make that sober style statement that says your roots are firmly grounded but your views are modern. The collection designs are inspired by the one and only Deepika Padukone herself, who is seen flaunting her beautiful body in bikinis as often as she is seen flaunting her traditional values on the big screen.  Minimalistic, sober, subtle, with breezy colors and comfortable cuts –the collection is perfect for the modern Indian woman with a hidden wild side. 

Whether you speak mostly in English or Hindi or a mixture of the two (–hinglish), you spend your weekends drinking and partying or curled with a good book, you like to eat Italian or Chinese or Indian –you  know who you are and you know you like ethnic wear just as much as western-attires (or perhaps even more). The ‘All about you’ collection is all about you. Ethnicity is a part of our culture and for most parts everyday life but you know love your Indian roots when you opt for it yourself. So don’t curb on your expressions, let them soar freely –whether you want to dress in western or ethnic attires, just know that you are the most important accessory of your outfit and that is what distinguishes an Indian woman.

A 1-10 guide to Myntra sale

The online shopping portal Myntra joined the biggest sale of the year - Big Billion Days – on the midnight of 1st October, putting up more than 2.5 lakh styles and designs on sale. If the huge display of stuff is making you confused about what to buy, you may just go by the ten-step guide created by Sanhita Dasgupta, Fashion Stylist at Myntra, so that you don’t miss the top picks for the festive season this year.

Women’s styles

 The Straight Kurta: Dasgupta says this classic never goes out of style. It’s available in colour block, quirky prints and solids. Pair it with palazzos for a contemporary look.

Cropped Palazzos: Palazzos are everywhere, but the latest is the cropped palazzo, which when teamed with a cropped top, will surely make you the cynosure of eyes.

Handloom Sarees: Handloom saris are making a big comeback, but this time round, they come with stunning embroidery.

Embellished Flats: Flats go with ethnic wear, and the embellished variety is simply irresistible!

Ethnic Jewellery: After you have made a selection of the clothes, don’t forget to accessorise with some traditional jewellery. There are chandbalis, jhumkas, bangles and necklaces to choose from.

Men’s styles

 Long Kurta: Like the straight kurta for women, the long kurta for men also is a fashion classic. 

Sherwani: Sherwanis make for the perfect festive year, with their regal look and lux feel.

Short Kurta: After the long kurta, comes the short kurta. You can pair it with jeans to be both comfortable and dressed up.

 Clubmasters: This retro look is a must for your closet this season.

Nehru Jackets: Nehru jackets have been in vogue since the days when our first Prime Minister made it a fashion statement.

Check out Myntra’s TopTen Picks in the Big Billion Days.