The Sale Madness Continues On Myntra Through GST Sale

With summer coming to an end and the start of monsoon, it’s time to get a new wardrobe to welcome in the new season. Nature is getting a fresh makeover, why shouldn’t you get one as well?

But wait, there’s more than one reason to get a makeover. Starting July 1^st, GST or Goods & Service Tax will come into effect which will alter the prices of some items. Some of your favorites will become cheaper and others will get, for lack of a better word, pricy. And no one likes to buy pricy stuff on a small budget now, do they?  

Myntra recently concluded its End Of Reason Sale (EORS) a few days back and it was a giant success. Everyone loves to buy new stuff and the EORS lets people buy their favorite clothing and apparel from their preferred brands at a much discounted rate. It has been a huge success every time it takes place. But, the recent success of the sale pivoted Myntra to continue its festive days through the GST sale which will feature products with massive discounts across categories.

With the GST sale, you can update your wardrobe to fit in better with the cloudy weather and the torrential rains. Now that summer is over, ditch those cottons and those light fabrics, the bright colours and the easy wears. It’s time to take up the pale colours, the shorts and the jackets to deal with the rains. It’s time to embrace the outdoor looks. Be it the casual traveler look or the extreme Goth look, black and pale are the flavors of the new season and let your wardrobe display these sensibilities. 

Make no mistake, this sale won’t last very long as the name aptly implies. It’s a limited edition sale and it’s the best way to prepare for the pricing turmoil about to happen. Your Benetton’s and your Zara’s are about to get expensive so if you are someone who’s looked at the same leather jacket for a couple of years, hoping to buy it someday, that day is now. So saddle up, log online through your smartphone or computer and unleash the inner shopaholic who rages for its shopping fuel. Embrace the weather and wash away your inhibitions while shopping. No style is too extreme, no clothes are too “out there” and no apparel ever goes out of sale.

GST sale is live now. For more updates on all the happenings at Myntra, log on to Myntra Blog.

Source : http://articles.org/myntras-gst-sale-is-live/

Myntra To Nurture Upcoming Brands Chemistry, AKS

Myntra has signed on Chemistry and AKS for its Accelerator Programme, promising to fetch the clothing brands a tenfold growth in online sales over the next three years. The leading online fashion portal also expects to drive a valuation of $1 billion through this program during the same period.

The Accelerator Program is a new initiative by Myntra. After Chemistry and AKS, it has plans to include 10-15 more local fashion brands on the basis of the strength of their founding team and their unique design sensibility.

The aim of the program is to help accelerate the growth of these brands by sharing with them Myntra’s advantage of technical know-how, analytics data and branding support. After Chemistry and AKS, there are five more brands in thepipeline.

While Chemistry - a fashion brand chosen by trendy women – has garnered for itself a reach of half a million customers, it hopes to touch the 3 million customer mark in three years through its new association with Myntra.

AKS, on the other hand, is an ethnicwear brand for the modern Indian woman, which has scaled to $6 million annual GMV in just three years. It also hopes to have a tenfold increase in its sales in the next three years by associating with Myntra.

Ananth Narayanan, CEO, Myntra-Jabong, said on the occasion, “We believe that the next 3-5 years will see the emergence of many new national brands. As the leaders in the fashion and lifestyle space in India, Myntra and Jabong are well positioned to work closely with some of these emerging brands to propel them to the national stage.”

While the brands would be able to leverage Myntra’s core strengths of having the largest mass premium customer base, data-driven insights on consumer and operational support, Myntra itself is confident of creating about $1 billion incremental valuation.

“We look forward to working with the best of Indian entrepreneurial talent in the brand building space,” said Narayanan.

Chemistry CEO Sunil Jhangiani shared, “Being an offline brand with a strong foundation, our association with Myntra opens up a new world of opportunities for us in terms of reach, visibility and volumes through the online channel. Myntra’s expertise in building successful online brands over the years, backed by strong technological support, will aid us in shaping the future of Chemistry and establishing it as one of the foremost fashion brands in the country. We expect the online sales to become 50% of the brand sales in 3-5 years.”

AKS Founder Nidhi Yadav, had this to say: “As an online-first brand, we started small with a passion for design and identity. By associating with Myntra, we are taking the first major step towards creating a national brand. Myntra’s ability to build brands through digital marketing, capture and provide insights on customer behavioir and enable reach to 8 million+ women shoppers, will be a game-changer for our brand.”

Myntra already has made a success of its in-house brands like Roadster and HRX. It’s focus now is to create leaders in brand categories. Its online-first approach helps brands scale heights unimaginable in the offline space. The online space also gives better economies compared to offline.

Myntra and Jabong have 18 million active users monthly and data on these customers can help these new brands to get insights on customer behaviour to offer product assortments.

Source :http://articles.abilogic.com/225310/clothing-brands-chemistry-aks-sign.html

Harley For Freedom, Myntra For Style

Biking is an activity that has mostly been seen as a man’s indulgence. Society, social media etc. tend to uphold this often and, while not ostracized, favors women who don’t opt for it. In a regressive state of affairs like this, there are a few women who are breaking the norms by driving around on bikes like a badass.

But there should not be anything badass about a woman driving a motorbike. When a man drives it, we don’t necessarily term it as a badass achievement so why with women? Biking is an activity that requires a certain amount of interest and the women who are doing it are doing so out of love and passion for the activity.

Take actress Gul Panag for example. The Bollywood star spiced up her wedding by arriving in a motorbike with her groom instead of the traditional doli. She was also dressed up for the ceremony so imagine the trouble of moving around, let alone biking, proving that the stereotypes and ideas surrounding women drivers are just constructs. 

Shabnam Akram, a 50 year old mother of two, is also an avid biker. Riding on the streets like a boss, Shabnam is proving that gender and age are just numbers. She started driving before biking became more of a fad and is involved in actively trying to pursue more women to take up biking. As she states, biking for women is not about commuting and such but about the freedom, power and control that the activity exuberates.

More and more women are taking up the mantle of becoming biking enthusiasts. Women like Roshni Misbah, Roshni Sharma and Veenu Paliwal have challenged the stereotypes around biking by bringing the activity to the masses. By normalizing it, they and all the women bikers have effectively managed to reduce the number of naysayers of women bikers. Women have also formed associations for bikers that help each other out and organize trips to bring the bikers together. 

The number of women bikers has increased drastically all over the world, in the last decade. To address this increasing market to reach more women, Harley Davidson, the bike maker company, has introduced two new bike models- Street 500 and the Street 750. These vehicles are suited to women and can be used by any biking enthusiast.

One of the perks for those who are bikers is the mandatory leather jackets. Picture for a moment, you driving through the highway, the wind blowing through your hair and the leather jacket that adds to the experience of the authentic biker feel. Speaking of leather, if you are getting a jacket, you need boots to go with it as well. It’s the ultimate power combination for any biker, irrespective of gender.

Fulfill your bikerfashion needs at Myntra, where a huge collection of biking clothing and apparel await. Enjoy the tons of products on sale as you sift through hundreds of biking products and accessories. Enjoy the exclusive Harley Davidson collection at Myntra.          

Source: http://www.articlefans.com/shopping/fashion/shes-a-biker-and-she-rocks-167.html